CAA gets key role with IOC

CAA Sports scored its biggest media rights deal to date when the International Olympic Committee hired it to be a strategic media adviser.

By TRIPP MICKLE & JOHN OURAND
Sports Business Journal
Staff writers

Published September 14, 2009

CAA Sports scored its biggest media rights deal to date when the International Olympic Committee hired it to be a strategic media adviser.

The surprising move gives CAA Sports a critical role in the bidding process for Olympic media rights in the United States. The agency’s top media executives, Chris Bevilacqua and Alan Gold, essentially will be the IOC’s point men in the United States, meeting with U.S. broadcasters as they try to secure lucrative bids for the 2014 and 2016 Olympics. Continue reading “CAA gets key role with IOC”